Build an Instagram Comment to DM Sales Funnel

Claude + Instagram = $15,000/month

The machine, the offers, and the exact tools - from the video

One machine, two lanes. Your face on the reel, or a faceless account. Both feed the same pipe, and nothing in the loop needs you.

1. The map

        CLAUDE - writes the content · writes the DMs · builds the offer
           ↓                 ↓                    ↓
Reel → Comment → DM → Free layer → Paid → Offer
 ↑
 ├── My account (my face on the reel)
 └── Faceless account (Higgsfield avatar)

Every box on that line is either made by Claude or automated.

2. Content in

Shared steps (both lanes)

1. Scrape what's winning - Firecrawl pulls top reels/captions in your niche
2. Claude breaks down why it worked - hook, structure, comment triggers
3. Copy bank (Notion) - hooks tagged by theme: Receipts · Leverage · Grind · Delusion · Haters · Freedom
4. New scripts in your voice - Claude writes the batch from the bank

Then the lanes split

Both end in Postiz - Claude writes ten, Postiz posts them, you're not there.

The loop: which reels earned comments feeds the next batch. Every reel is a door into the funnel - volume of doors matters more than any single one.

3. The pipe (ManyChat)

Rows merge here. The funnel doesn't care whether there's a face.

1. Comment keyword - feeds the algorithm *and* captures the lead
2. DM - Claude wrote it (see prompt below)
3. Phone number before the link - 50,000 contacts came from this one step
4. Free layer split

• Telegram → free alpha
• Skool → free AI trading community (3,000 members)
• Free Discord → never

Why not Instagram's native auto-reply? It can't capture an email or phone, and it can't branch on the answer.

4. The offer

The rule: static = $99 · human judgment = $199

My ladder

Free layer → $20 agents (à la carte) → $99 static → $199 discretionary → $1k+ consulting

Your ladder, with no brand

Free lead magnet → $27 Claude-built product → $97 course / template → done-for-you service

Your first offer is the thing you built for yourself with Claude. The product sold through the funnel was itself built in a Claude session.

Seven ways to get paid with this machine

Same pipe every time - only the buyer changes.

1. Run it for clients - done-for-you funnel, $1-3k/mo retainer
2. AI agency - launch faceless / UGC accounts for clients or your own
3. Growth operator for a creator - rev share on their backend
4. Local business lead gen - dentist, gym, clinic
5. Sell the Claude-built product - $27-97, no calls, no clients
6. Sponsors + affiliates - the list is the asset
7. DM setter service - run the flows, book the calls

You don't need an audience. You need the pipe and one buyer.

5. Scale

Once organic tells you which reel converts, put money behind it with claude-ads:

1. Take the best organic reel
2. Claude writes 5 Meta ad variations of it
3. Tracking check before spend
4. Then spend - the repo is read-only until you approve

Pricing, one line: ManyChat Pro + Claude Pro. The repos are free.

6. The math

$15k/month is only:

• 5 clients × $3k
• 1 sponsor
• 75 members × $199
• 150 members × $99
• ~550 × $27 product
• 1% of 50k contacts

Pick the one that fits your lane - the pipe is the same.

Instagram isn't where you post. It's the front door to a list you own.

The prompts

Design the funnel

Here's everything I sell: [list your offers with prices, free ones included].
Here's my Instagram audience: [size, niche, what they DM me about].
Design a funnel from a reel comment to the [$X] tier. For each step tell me:
what the DM says, what I ask for, what the free thing is, and where people
will drop off. Then tell me which offer is missing.

Write the DM flow

Write a 4-message Instagram DM flow for someone who commented "[KEYWORD]"
on a reel about [topic]. Message 1 delivers the thing, message 2 asks one
qualifying question, message 3 offers the free community, message 4 is only
sent if they reply. Sound like me - here are 10 of my real DMs: [paste].

Feed the top

Here are my last 30 reels with views and comment counts: [paste].
Which hooks earned comments, and why? Write 20 new lines in the same
categories, in my voice.

Read the DMs

Here's an export of [N] Instagram DM conversations: [paste].
What are people actually asking for? Group the requests, rank them by
frequency, and tell me which product I should build next.

The repos

All free, all driven from Claude Code.

Install claude-ads (inside Claude Code):

/plugin marketplace add agricidaniel/claude-ads
/plugin install claude-ads@ai-marketing-hub-claude-ads

Not repos, but in the stack: ManyChat (the pipe), Higgsfield (faceless UGC, connects to Claude), Whop / Skool (where the offer lives), Notion (copy bank).